Nov 14, 2018
Kent Lewis is the President and Founder of Anvil Media. He shares his story with you, along with some great insights into digital marketing for the Small Business Owner. Listen for his Jerry McGuire moment.
Kent Lewis-Passion For Small Businesses
As President and Founder of Anvil Media, Inc., Kent is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Kent specializes in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward.
“My true passion is helping small businesses, of course the big clients pay the bills as well, but helping small businesses play against big companies and digital marketing flattens the field.” – Kent Lewis
Where Do I Start?
When starting the process of marketing Kent recommends that you create a level of awareness and keep the customers engaged. Knocking on doors for follow-up isn’t easy but necessary. Your company must have a website; most small businesses use WordPress.
“While most companies focus on sales for growth, I’m suggesting focusing on delighting your current customers.” – Kent Lewis
The Three C’s
Kent specializes in Search Engine Optimization (SEO) and advises that your website should include the following:
- Content
- Code
- Credibility
Listen to this podcast where Kent explains this in detail.
Standard Best Practices
Depending on your audience and goals of your business, Anvil Media is a great resource to use. Kent and his team can assist you on your business journey and bring exposure.
“Brands are built on public relations and defended by advertising.” – Kent Lewis
To hear more about Kent Lewis’ business journey, download and listen to the episode!
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