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Everyday Business Leader

Dec 26, 2018

Danny Bauer is not only a good friend and fellow coach, he is a remarkable leader. He is the founder and author of Better Leaders Better Schools. He is impacting the world through developing leaders who in turn are impacting kids across the world. Listen to his wisdom and insight in this episode.


Danny Bauer-Three Ventures

Danny has three ventures that takes approximately 70% of his time.  Better Leaders Better Schools is a coaching program and leadership community.  He serves school principals through a podcast, a mastermind, and coaching. He loves education and loves to teach.  Danny helps others with their podcasting and their mastermind groups as well.

“What fires me up in the morning is the opportunity to help and serve people.  I could trace that all the way back to high school; I loved tutoring my peers. When I saw that they got it, saw that light in their eye, see that longing in their heart and their operating within their strengths, and see their dreams become a reality that’s what gives me energy; that’s my oxygen.” – Danny Bauer


Starting a Business

Danny claims that he had a lot of dumb luck at the beginning.  He also had a job while starting his business. He dedicated his time to his job and focused 100% and then what time he had left he dedicated time to his business.  Danny found the cultural fit in a district he was working in was not good. He found the woman of his dreams and decided that he would move overseas and began working virtually 100%.  Now he has found a rich life.

“The way that I think about it is the school I left had about 1,300 kids, that is a pretty large school and impact.  I work with 41 leaders now and if we say 1,000 kids per school, I’ve increased my impact to 41,000 through coaching.” – Danny Bauer


Easy connect to your customers

Manages his end of day energy windows



Danny does not want to fail in his virtual business.  He is trying to replace is previous income with his virtual journey and has found some consistency.  Coaching principals has been such a positive experience but deals with imposter syndrome being in an uncomfortable zone at times.  It does get easier each time.

“I’m afraid of failure.  It’s scary.” – Danny Bauer


Scarcity Model

The one thing that would change Danny’s business would be exposure.  He likes marketing and writing interesting copy and he knows that once people know what he does, they will find it a meaningful asset to their leadership.  He has an application process to a permanently closed group and he has to vet the applicants to become members of his leadership community. Having scarcity to his mastermind made it explode.

“The scarcity model absolutely works.” – Danny Bauer


To hear more about Danny Bauer’s business journey, download and listen to the episode!

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