Jan 16, 2019
Ryan Cote is a Partner and Director of Digital Services at Ballantine. He is also a husband and father. Listen to his expert take on how SEO should be utilized for the local business. His insights are clarifying.
Why SEO is key for a small business.
The pros and cons pf pay per click vs. SEO.
Why SEO is the long tail solution.
Insights into keywords and how they work.
Why 'good' content should be unique and provide high value.
How retargeting is the key to brand awareness.
Backlinks - what they are and how they work.
Listen for his tip at the end of the show - if you aren't taking advantage of it, you are missing out!
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